The story
Flatwoods, Kentucky, to the front of the room.
“Around here you'll find HR, leadership, entrepreneurship, business growth, and questionable analogies.”
Amanda grew up in eastern Kentucky and got to business school the long way: through a clarinet. A music degree from Morehead State, a Master of Music in performance from East Carolina, and a decade of first-chair work with symphonies and wind ensembles from Florida to North Carolina, with concert tours through Brazil and Spain. Then the MBA, specializing in human resource management, from the University of South Florida.
The businesses came alongside. With her husband and co-founder, Todd, she has incubated and launched ventures that now stand on their own: a boutique bakery, an axe-throwing venue, a saloon-style bar, an immersive escape-room brand, and the first public virtual-reality experience in the Kentucky–Ohio–West Virginia tri-state. She owned and ran Butte, Montana's first live escape game.
On the corporate side she built the HR function from the ground up for a Tampa gaming company, served as Director of HR for a 49-location supermarket company with more than 1,000 employees (and sat on its ESOP, People, and Risk Management committees), led HR through a four-state transformation at a multi-state manufacturer, and served as fractional Chief Human Resources Officer and board member for a nonprofit economic-development foundation. Along the way: the SHRM-SCP, and a Colorado real estate broker's license for good measure.
Her leadership style has not changed across any of it: meet people where they are, set clear expectations, and hold the line on both. She believes the best organizations win because employees understand the mission and leaders are equipped to support their teams, and that every decision should reflect integrity, fairness, and service.
Today she runs Schreier Group with Todd from Johnstown, Colorado: co-founder and CEO, the people side of a family firm that helps small businesses grow without losing themselves. She still plays a gig or two a year. The rest of the time it's Baby Shark for her son, which she calls cringe-worthy and he calls a hit.
